Skip to main content

Daisy and ! Redefines American Footwear Freedom with Convertible Heel Launch

New York - June 13, 2025 - Daisy and !, the footwear game changer born from a moment of everyday inspiration, announces its official U.S. launch of its revolutionary convertible heel collections - empowering you to reclaim confidence, comfort, and free of choice in every step.



A Story from Real-Life Frustration

The brand story can trace back to an event that forced founder Daisy into a dilemma:

"I was rushing to a black-tie gala, too tired to risk driving in heels but too stubborn to sacrifice elegance. A friend who never wore heels ended up suffering all night. We had to swap shoes during the event, and suddenly, the lightbulb moment hit: What if I don't have to choose?”

Engineered for Every American Lifestyle

Daisy and !'s 1-Second Switch System lets you switch between stilettos, block heels, or flats seamlessly. Each set includes:

2-3 convertible heels (stiletto/flat/block)


Safety-lock technology


Ergonomic arch support


Eco-conscious materials





Style That Fits to Your Day

Designed for dynamic American lives:

Commute Confidently: Drive in flats, attend meetings in heels.


Parent Life: Playground-ready flats → date-night stilettos.


Travel Light: One pair = 3 looks (no suitcase chaos!).


Innovite Design: Customizable heel heights for any preference.


Unexpected Impact: Stories That Fuel Us

Beyond convenience, Daisy and ! has sparked emotional connections. One customer shared: “I never imagined wearing high heels outside professional settings. That changed when I was out shopping and taking photos with friends. After hours of walking in discomfort, I instantly realized the significance and convenience of convertible heels. The moment I detached the heel to switch to flats, I was overcome with an overwhelming sense of relief and freedom. Now, I no longer need to carry spare shoes when heading to evening events — it’s revolutionary.” Daisy reflects: “We are not just selling shoes. We are unlocking moments of joy people thought were lost.”



Sustainability Woven into Every Step

By replacing entire shoe purchases with convertible heels, Daisy and ! reduces waste by 60% vs. traditional heels. Environmental friendly materials and carbon-neutral structures contribute to our eco-conscious values.

Availability

Shop the collections at daisyand.com, with exclusive early access for U.S. newsletter subscribers.

About Daisy and !

Step. Switch. Spark

Founded in 2023, the founding team are from various universities in the US, the UK and other countries, aiming to offer more care and strength to modern society.

Comments

Post a Comment

Popular posts from this blog

The Role of Vendor Management Systems in Streamlining Operations

In an increasingly complex business world, managing numerous vendor relationships effectively is crucial for maintaining a competitive edge. Vendor Management Systems (VMS) are becoming indispensable tools in this effort, providing businesses with the capabilities to optimize and streamline vendor interactions. Understanding Vendor Management Systems A Vendor Management System (VMS) is a transformative tool designed to enhance how companies manage and interact with their vendors. It offers a centralized platform for automating and streamlining all aspects of vendor relations, including selection, contract management, performance evaluation, and payment processes. By facilitating a more structured and transparent interaction with suppliers, a VMS helps businesses optimize efficiencies, maintain compliance, and build stronger, more strategic partnerships. This system proves invaluable for organizations that handle numerous vendors or those needing tight control over procurement to meet ...
Post a Comment
Read more

Cort Shared technology Ltd is a leading company in the modern technology shared portable power supply equipment rental service industry

Cort Shared technology Ltd was established in London, United Kingdom, on August 31, 2022. It is a leading company in the modern technology shared portable power supply equipment rental service industry. Leveraging in-depth research on shared power supply projects and market analysis, CSTL was created by a high-quality team to establish a global shared economy structure, becoming a leader in the industry! CSTL's business covers a wide range with a mature shared structure: CSTL has provided shared charging stations for over 30 countries/regions and has developed APP software for customers' portable power supply projects based on different payment systems. Three senior developers offer robust technical support, while 50 experienced professionals collaboratively build CSTL's stable and reliable shared network architecture. Market demand for shared portable power supplies: With global temperature rises causing frequent natural issues, organizations like the European Union are fo...
Post a Comment
Read more

Redodo Announces Brand Upgrade and Launches New Dual-purpose Lithium Marine Battery for Enhanced Performance

Redodo , an innovative brand specializing in LiFePO4 (Lithium iron phosphate) batteries for outdoor adventures, proudly announces that its brand upgrade and alongside the launch of the new 12V 140Ah Dual Purpose Marine Battery this September. This latest release represents Redodo’s commitment to empowering adventurers with reliable, high-performance power solutions designed for both land and sea. With the new slogan “Your Power, Your Way,” Redodo aims to empower adventurers and outdoor enthusiasts to explore the unknown and reignite their passion for life. To tackle the challenges of harsh and complex outdoor environments, the Redodo team meticulously manufactures and tests their products, ensuring that each battery is of high quality and durability. With these reliable batteries, those who are campers, boaters, and adventurers can embark on their outdoor adventures without any concern. From fishing to extended RV road trips, Redodo’s batteries are built to power every journey. Introdu...
Post a Comment
Read more