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GWM Off-Road Family: Off-road Tech Dominating the Desert

October 4, 2024 -Great Wall Motor (GWM) once again showcases its prowess in the off-road realm at the Alxa Hero Festival, joining forces with off-road enthusiasts worldwide for an exhilarating celebration of technology and culture.

This year, the highlight of the Dream Desert Park’s T3 track is undeniably the GWM Off-Road Team, featuring a total of 108 vehicles across 36 groups, ready to take on the challenge. As a leader in the Chinese off-road vehicle market, GWM has made significant investments in off-road technology, ensuring its vehicles are well-prepared for the demands of desert terrains. In particular, precise torque distribution is crucial for performance in sandy conditions. By finely controlling torque, GWM ensures that each wheel maintains optimal traction, allowing for smooth navigation even on the softest surfaces.



Intelligent features in off-road driving have traditionally been seen as “nice-to-haves”, but GWM’s intelligent driving system has been specifically optimized for off-road scenarios. During desert driving, GWM’s advanced driver-assistance systems help drivers anticipate changes in road conditions, intelligently adjusting speed and direction for a more effortless experience.

In the vast Tengger Desert, GWM's TANK series, POER lineup, and the newly launched second-generation HAVAL H9 performed exceptionally well in the desert challenge. Power is fundamental to off-road vehicles, and GWM firmly believes in the principle that “Steady before Speed when off-roading.” This idea reflects GWM's commitment to stability and safety in extreme conditions. Equipped with high-performance engines, GWM's off-road family consistently delivers powerful output, demonstrating remarkable stability even in the harsh environments characterized by high temperatures and strong winds.

The TANK 300, a global sensation, shone brightly in both the professional and women’s amateur categories of the Blade Crossing Challenge. With a 2.0T turbocharged engine generating 167 kW and peak torque of 387 Nm, competitors maneuvered the steep sandy slopes with ease. The vehicle’s suspension system, finely tuned for high-speed off-roading, significantly reduces bumps, ensuring a smooth ride even in challenging conditions.

Over the course of rigorous off-roading, the GWM Off-Road Team proved their vehicles’ durability. Enhanced protection for the chassis and suspension systems effectively mitigated damage from sand and rocks, while the suspension adapted seamlessly to complex terrains, allowing drivers to maintain a steady course under extreme conditions.

Whether navigating the expansive Alxa Desert or tackling a variety of challenging off-road trails, GWM has established itself as the preferred choice for off-road enthusiasts. With continuous innovation and ongoing product optimization, GWM is setting new heights in the Chinese off-road vehicle market and contribute to the global off-road community.

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