Ye Xiu Joins Global Fans in Singapore to Ring in New Year’s Eve, Yuewen Music Festival Pioneers Novel IP Experiences and Scenarios
Singapore - As the clock ticked down the last few hours of 2024, Sentosa Beach in Singapore came alive with excitement. When the voice of Ye Xiu, the beloved character from The King's Avatar, echoed across the sandy shores, cheers erupted from the crowd. Stepping into the role of the "specially invited host" for YUEWEN Music Festival, Ye Xiu led global fans in a unique celebration of New Year's Eve. YUEWEN Music Festival assembled top-tier musicians from countries across the globe, including China, Singapore, South Korea, Japan, Thailand, and the Netherlands. They offered a kaleidoscope of performances across pop, hip-hop, and EDM genres, transforming the beach into a pulsating musical paradise that spanned three days. What set this festival apart from the traditional ones was Yuewen's ingenious way of weaving eight of its marquee IPs - Joy of Life, The King's Avatar, Lord of Mysteries, Guardians of the Dafeng, Battle Through the Heavens, Dao of the Bizarre Im...