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2025 Hunan International Cultural Tourism Festival Successfully Concludes: Empowering Inbound Tourism with Global Creativity

In golden September, 2025, Hunan once again took center stage with a series of fruitful cultural and tourism events. From September 15 to 19, the 2025 Hunan International Cultural Tourism Festival Ctrip Global Traveler (Greater Zhangjiajie) Content Creation Conference, jointly hosted by the Hunan Provincial Department of Culture and Tourism, the People’s Government of Zhangjiajie, and Trip.com Group, came to a successful close. The event brought together 100 international travel influencers from 39 countries and regions across Europe, Southeast Asia, the Middle East, and Africa. Over the course of four days, they embarked on an immersive journey through Hunan, capturing the province’s cultural heritage and breathtaking landscapes as global travelers. Their work further enhanced the international visibility of the “Welcome To Charming Hunan” brand, accelerating Hunan’s rise as an international destination that blends cultural depth with a global outlook. This year, Hunan has actively im...
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Exploring Shanghai with Visa: Smooth and Immersive Walking Experiences

With inbound tourism to China continuing to rise, Visa and its partners are working to create a secure and convenient payment environment for international visitors. Multiple Inbound Payment Demonstration Zones are being established across the country to meet travelers’ needs. As a global strategic partner of the 2025 “Shanghai Summer” International Consumption Season, Visa launched the Visa Zone for Shanghai Summer, offering inbound tourists eight curated city-walk routes to explore Shanghai’s history, culture, and lifestyle with smoother payment experiences. Eight Themed City-Walk Routes Riverside Exploration Route: Yu Garden Area (City God Temple – Shiliupu Old Wharf – Dongjiadu) Fashion and Culture Route: Huaihai East Road Area (Julu – Changshu – Fumin) Wutong Style Route: Wukang Road – Anfu Road – Hunan Road Water Town Charm Route: Zhujiajiao Ancient Town – Panlong Tiandi – Tianzifang Modern Retro Route: Nanjing Road (Bund Origin – The Bund – East Nanjing Road – Zhang Garden – Jin...
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Connecting the World Through Baijiu: “Wuliangye Theme Day” Shines at Expo 2025 Osaka

On September 16, the China Pavilion at Expo 2025 Osaka successfully hosted the “Wuliangye Theme Day.” As a Premier Partner of the China Pavilion, Wuliangye staged a series of engaging activities—including themed exhibitions, customized gifts, interactive experiences, a licensing ceremony for its overseas experience restaurant, and multi-city tasting promotions. These initiatives built a bridge for dialogue between Chinese brands and the world, allowing the rich heritage of Chinese strong-aroma baijiu to shine brightly on the global stage. The event featured an immersive audiovisual experience with sand art, video presentations, and miniature landscapes vividly showcasing Wuliangye’s brand history and cultural depth. A 12.98-meter LED panoramic screen served as the focal point of the exhibit. As the sand art shifted and changed with light, it narrated Wuliangye’s journey—from its debut at the 1915 Panama-Pacific International Exposition, to appearances at Expo 2010 Shanghai, Expo 2015 M...
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Farewell to Fuel and Paddles. LiTime Unveils the World’s First Complete Solution for Non-Powered Boat Conversion, Enabling Tens of Millions of Boat Owners to Go Electric

LiTime , a global pioneer in new energy technology, today launched the world’s first complete solution for non-powered boat conversion . Guided by user needs and driven by innovation, the solution has been refined through thousands of real-world boating tests to make electric boating accessible for everyone. From luxury vessels to practical conversions, making electric boating a joy for all Since ancient times, humanity has been bound to the water. From Europe’s long seafaring traditions, to Native Americans navigating lakes and rivers in canoes, to generations of Australians setting out along the coast, the courage to explore open waters and unknown horizons has always been embedded in human history and culture. Today, that spirit of exploration has shifted from epic voyages to everyday life. Yet the reality often proves discouraging. Many families still rely on the most basic approach—paddle by hand—expending effort long before the fun begins. As one boater put it, “Every trip with t...
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EWC 2025 Concludes in Riyadh: OBSBOT Elevates Esports Viewing Experience with AI-Powered Videography

Riyadh, Saudi Arabia, August 24, 2025 – After seven weeks of electrifying competition, the Esports World Cup 2025 (EWC 2025), the world’s largest esports and gaming event, concluded in Riyadh, marking another milestone in the history of competitive gaming. As the official camera and webcam partner, OBSBOT delivered cutting-edge AI-powered imaging solutions that redefined how millions of fans worldwide experienced the thrills of esports. A Global Celebration of Esports Culture Spanning July 7 to August 24, 2025, the EWC 2025 brought together the world’s largest esports community with 25 tournaments across 24 games, 2,000 elite players, and 200 clubs from more than 100 countries. With a record-breaking prize pool of over $70 million, the event was not only a showcase of skill but also a global celebration of gaming culture. Fans both online and on-site enjoyed thrilling matches, live music, anime cafés, retro arcades, and cosplay, making Riyadh the epicenter of global esports and gaming ...
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"Architecture of China" Micro-Documentary Series — Decoding the Chinese Cultural DNA in Jiangsu's Architecture

To understand a nation’s culture, start by looking at its architecture — those solid structures standing on the land conceal the most vivid historical memories and philosophical codes. Recently, the ten-episode micro-documentary series Architecture of China (Season 1) was officially released. Taking iconic structures in China’s Jiangsu region as its starting point, it opens a window for global audiences to closely experience Chinese culture. Here, every brick, every tile, and every courtyard tells a story of the Chinese people’s wisdom in harmonizing with nature, their dedication to craftsmanship, and the vitality born from the fusion of tradition and modernity. To help global viewers better understand the aesthetic logic behind these architectural wonders, the documentary is led by Andrew Field, an American scholar of East Asian history and professor at Duke Kunshan University. Blending an "outsider’s curiosity" with a "researcher’s depth," he engages in in-depth c...
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Dive into “Shanghai Summer” Nights: Explore Must-Visit Global Destinations

As a landmark event for Shanghai's efforts to build an international consumption center, the "Shanghai Summer" International Consumption Season is dedicated to creating a world-class summer urban consumption event. From the first weekend of July to the second weekend of October each year, Shanghai extends a global invitation, pooling citywide resources to offer international visitors a diverse, immersive, and delightful consumption journey. Recently, the “Shanghai by Night”campaign was officially launched, injecting fresh momentum into the upcoming 2025 Shanghai Summer. As part of this launch, Shanghai unveiled five iconic “Night Economy Landmarks” and five top “Nightlife Destinations,” providing visitors with an immersive guide to experiencing the city’s vibrant nocturnal offerings. Shanghai continues to lead the nation in the development of its night-time economy. According to recent data, in 2024 the city recorded 4.03 million night-time trips and a total night-time co...
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